How To Do Public Speaking
How To Do Public Speaking
- The Importance of Public Speaking
Even if you don't need to make regular presentations in front of a group, there are plenty of situations where good public speaking skills can help you advance your career and create opportunities.
For example, you might have to talk about your organization at a conference, make a speech after accepting an award, or teach a class to new recruits. Speaking to an audience also includes online presentations or talks; for instance, when training a virtual team, or when speaking to a group of customers in an online meeting.
Good public speaking skills are important in other areas of your life, as well. You might be asked to make a speech at a friend's wedding, give a eulogy for a loved one, or inspire a group of volunteers at a charity event.
In short, being a good public speaker can enhance your reputation, boost your self-confidence , and open up countless opportunities.
However, while good skills can open doors, poor ones can close them. For example, your boss might decide against promoting you after sitting through a badly-delivered presentation. You might lose a valuable new contract by failing to connect with a prospect during a sales pitch. Or you could make a poor impression with your new team, because you trip over your words and don't look people in the eye.
- Make sure that you learn how to speak well!
Strategies for Becoming a Better Speaker
The good news is that speaking in public is a learnable skill. As such, you can use the following strategies to become a better speaker and presenter.
- Plan Appropriately
First, make sure that you plan your communication appropriately. Use tools like the Rhetorical Triangle, Monroe's Motivated Sequence, and the 7Cs of Communication to think about how you'll structure what you're going to say.
When you do this, think about how important a book's first paragraph is; if it doesn't grab you, you're likely going to put it down. The same principle goes for your speech: from the beginning, you need to intrigue your audience.
For example, you could start with an interesting statistic, headline, or fact that pertains to what you're talking about and resonates with your audience. You can also use story telling as a powerful opener; our Expert Interviews with Annette Simmons and Paul Smith offer some useful tips on doing this.
Planning also helps you to think on your feet. This is especially important for unpredictable question and answer sessions or last-minute communications.
There's
a good reason that we say, "Practice makes perfect!" You simply cannot
be a confident, compelling speaker without practice.
To
get practice, seek opportunities to speak in front of others. For
example, Toastmasters is a club geared specifically towards aspiring
speakers, and you can get plenty of practice at Toastmasters sessions.
You could also put yourself in situations that require public speaking,
such as by cross-training a group from another department, or by
volunteering to speak at team meetings.
If
you're going to be delivering a presentation or prepared speech, create
it as early as possible. The earlier you put it together, the more time
you'll have to practice.
Practice
it plenty of times alone, using the resources you'll rely on at the
event, and, as you practice, tweak your words until they flow smoothly
and easily.
Then,
if appropriate, do a dummy run in front of a small audience: this will
help you calm your jitters and make you feel more comfortable with the
material. Your audience can also give you useful feedback , both on your
material and on your performance.
- Engage With Your Audience
When
you speak, try to engage your audience. This makes you feel less
isolated as a speaker and keeps everyone involved with your message. If
appropriate, ask leading questions targeted to individuals or groups,
and encourage people to participate and ask questions.
Keep
in mind that some words reduce your power as a speaker. For instance,
think about how these sentences sound: "I just want to add that I think
we can meet these goals" or "I just think this plan is a good one." The
words "just" and "I think" limit your authority and conviction. Don't
use them.
A
similar word is "actually," as in, "Actually, I'd like to add that we
were under budget last quarter." When you use "actually," it conveys a
sense of submissiveness or even surprise. Instead, say what things are.
"We were under budget last quarter" is clear and direct.
Also,
pay attention to how you're speaking. If you're nervous, you might talk
quickly. This increases the chances that you'll trip over your words,
or say something you don't mean. Force yourself to slow down by
breathing deeply. Don't be afraid to gather your thoughts; pauses are an
important part of conversation, and they make you sound confident,
natural, and authentic.
Finally,
avoid reading word-for-word from your notes. Instead, make a list of
important points on cue cards, or, as you get better at public speaking,
try to memorize what you're going to say – you can still refer back to
your cue cards when you need them.
- Pay Attention to Body Language
If
you're unaware of it, your body language will give your audience
constant, subtle clues about your inner state. If you're nervous, or if
you don't believe in what you're saying, the audience can soon know.
Pay
attention to your body language: stand up straight, take deep breaths,
look people in the eye, and smile. Don't lean on one leg or use gestures
that feel unnatural.
Many
people prefer to speak behind a podium when giving presentations. While
podiums can be useful for holding notes, they put a barrier between you
and the audience. They can also become a "crutch," giving you a hiding
place from the dozens or hundreds of eyes that are on you.
Instead
of standing behind a podium, walk around and use gestures to engage the
audience. This movement and energy will also come through in your
voice, making it more active and passionate.
- Think Positively
Positive thinking can make a huge difference to the success of your communication, because it helps you feel more confident.
Fear
makes it all too easy to slip into a cycle of negative self-talk,
especially right before you speak, while self-sabotaging thoughts such
as "I'll never be good at this!" or "I'm going to fall flat on my face!"
lower your confidence and increase the chances that you won't achieve
what you're truly capable of.
Use
affirmations and visualization to raise your confidence. This is
especially important right before your speech or presentation. Visualize
giving a successful presentation, and imagine how you'll feel once it's
over and when you've made a positive difference for others. Use
positive affirmations such as "I'm grateful I have the opportunity to
help my audience" or "I'm going to do well!"
- Cope With Nerves
How often have you listened to or watched a speaker who really messed up? Chances are, the answer is "not very often."
When
we have to speak in front of others, we can envision terrible things
happening. We imagine forgetting every point we want to make, passing
out from our nervousness, or doing so horribly that we'll lose our job.
But those things almost never come to pass! We build them up in our
minds and end up more nervous than we need to be.
Many
people cite speaking to an audience as their biggest fear, and a fear
of failure is often at the root of this. Public speaking can lead your
"fight or flight" response to kick in: adrenaline courses through your
bloodstream, your heart rate increases, you sweat, and your breath
becomes fast and shallow.
Although
these symptoms can be annoying or even debilitating, the Inverted-U
Model shows that a certain amount of pressure enhances performance. By
changing your mindset, you can use nInsteervous energy to your advantage.
First,
make an effort to stop thinking about yourself, your nervousness, and
your fear. ad, focus on your audience: what you're saying is "about
them." Remember that you're trying to help or educate them in some way,
and your message is more important than your fear. Concentrate on the
audience's wants and needs, instead of your own.
If
time allows, use deep breathing exercises to slow your heart rate and
give your body the oxygen it needs to perform. This is especially
important right before you speak. Take deep breaths from your belly,
hold each one for several seconds, and let it out slowly.
Crowds
are more intimidating than individuals, so think of your speech as a
conversation that you're having with one person. Although your audience
may be 100 people, focus on one friendly face at a time, and talk to
that person as if he or she is the only one in the room.
- Watch Recordings of Your Speeches
Wherever
possible, record your presentations and speeches. You can improve your
speaking skills dramatically by watching yourself later, and then
working on improving in areas that didn't go well.
As
you watch, notice any verbal stalls, such as "um" or "like." Look at
your body language: are you swaying, leaning on the podium, or leaning
heavily on one leg? Are you looking at the audience? Did you smile? Did
you speak clearly at all times?
Pay
attention to your gestures. Do they appear natural or forced? Make sure
that people can see them, especially if you're standing behind a
podium.
Last,
look at how you handled interruptions, such as a sneeze or a question
that you weren't prepared for. Does your face show surprise, hesitation,
or annoyance? If so, practice managing interruptions like these
smoothly, so that you're even better next time.

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